Clotheslyne

Clotheslyne - Scaling Growth While Cutting Costs

Situation

Clotheslyne was hemorrhaging budget on non-converting keywords while struggling to scale their SEO presence. Their Meta ads lacked thematic variety, and they had no strategy for testing different messaging angles with their ideal customer profile.

Task

Reduce wasteful ad spend while simultaneously increasing customer acquisition and building a sustainable organic growth channel through SEO.

Action

We implemented a multi-pronged optimization strategy:

• Created authentic UGC videos addressing specific customer pain points and showcasing real value
• Launched a viral test campaign featuring folded clothes at doorsteps, driving engagement and inquiries
• Ruthlessly cut underperforming keywords and optimized headlines/descriptions for high-intent terms
• Deployed Performance Max campaigns targeted to ICP-specific geolocations
• Built out comprehensive location pages and service-area content for local SEO dominance

Result

Dramatically reduced ad spend while increasing customer acquisition. The doorstep campaign generated significant social proof through comments and shares. SEO efforts drove measurable increases in app downloads and purchase conversions from users actively searching for the service in their area.

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