Brands we work with
An operator's practice, not an agency.
Lvl Up Growth Marketing is a senior-led growth marketing practice based in Southern California, run by Olivia Tsang. We work with hospitality groups, healthcare and wellness brands, B2B startups, and the small businesses that hold up Main Street.
Most companies don't need an agency. They need an operator.
Marketing has been overrun by templated retainers, junior handoffs, and dashboards that look impressive but don't tie back to revenue. Founders pay for activity that has no clear connection to outcomes, and small businesses get pushed toward $99/month tools that do nothing.
Lvl Up exists to be the alternative. A practice run by an operator who has actually shipped marketing programs end-to-end, who can build, run, and document them without bloat, and who knows the difference between a metric that matters and a metric that decorates a slide.
That principle is also why the Local Business Program exists. The same senior experience the larger clients pay for, priced so a family-owned bakery, a solo therapist, or a first-time founder can actually use it. Local economies need senior help, not junior templates.
Four principles that govern every engagement.
No template engagements, no junior handoffs, no inflated metrics. Here's what stays consistent across every client, big or small.
Senior judgment, every conversation
You work directly with the marketer who runs your account. No account managers handing off to juniors, no agency theater. The person on the discovery call is the person doing the strategy and reviewing the work.
Verified numbers only
We do not fabricate metrics, inflate case studies, or invent social proof. If a stat appears in a deck or report, it traces to a real source. If we are uncertain, we say so. Marketing is built on trust, and we mean it.
Documentation you keep
Every engagement leaves your team with playbooks, dashboards, and SOPs that work without us. We are not building dependency. We are building infrastructure your future hires will thank you for.
Honest about what works
If TikTok is wrong for your business, we say so. If your funnel needs fixing before we run more ads, we fix it first. We optimize for your business outcome, not for our scope of work.
Things we like, in case you're wondering.
Marketing is the day job. The rest of the time, here's what's going on.
Aviation
Olivia is a pursuing a sports pilot flying around Southern California. There's something about preflight checklists, weather briefings, and short-field landings that translates surprisingly well to running marketing programs.
The dog
Buddy is a small white fluffy dog with strong opinions about Zoom calls. If you see something move at the bottom of the screen during a working session, that's him. Feel free to say hi.
Side projects
Currently noodling on a few directory projects for Southern California. Building things on the side keeps the marketing brain honest about what it's actually like to launch from zero.
Let's talk marketing
Book a 30-minute discovery call. We'll talk through your business, your current marketing, and whether Lvl Up Growth Marketing is the right choice.